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Evaluating Military Advertising and Recruiting Theory and Methodology by Paul R. Sackett

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Published by National Academy Press .
Written in English


  • Military Science,
  • Military Organization And Administration,
  • Military Personnel,
  • Technology,
  • Technology & Industrial Arts,
  • Armed Forces,
  • Manpower,
  • Recruiting, enlistment, etc,
  • United States,
  • Youth,
  • Military

Book details:

Edition Notes

ContributionsNational Research Council (Corporate Author)
The Physical Object
Number of Pages193
ID Numbers
Open LibraryOL10359383M
ISBN 100309529476
ISBN 109780309529471

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Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and . TY - BOOK. T1 - Evaluating Military Advertising and Recruiting. T2 - Theory and Methodology. AU - Sackett (ed.), Paul R. AU - Sackett, Paul R. A2 - Mavor, by: 9. EVALUATING MILITARY ADVERTISING AND RECRUITING. and time period. The data should also include information on the re- sources and incentives that have been applied and the external factors that were in effect during the period, as well as indications of recruiting policies, incentives, and quotas. The U.S. military is the most effective military force the world has ever seen because of great leaders like this who are eager to mentor and guide newer servicemembers to help them achieve success. This book hits on all the do's and don'ts of recruiting in a reader friendly format/5(9).

AR –1 • 11 October 25 (2) The recruiting battalion commander will recommend approval or disapproval of the recruiter’s request and will forward all documentation through the brigade headquarters to the CG, USAREC (RCPE).File Size: KB. Evaluating Military Advertising And Recruiting: Theory And Methodology by Paul R. Sackett And Anne S. Mavor Download Book (Respecting the intellectual property of others is utmost important to us, we make every effort to make sure we only link to legitimate sites, such as . Peacetime recruitment has always depended on a combination of incentives and images. But the ending of the draft and the institution of an all-volunteer Army combined with a Reagan-era military buildup has placed all recruiting eggs in the marketing basket.   Military recruiters will often appeal to younger people for enlistment. The main attractions of army enlistment include patriotism, war, money and education. Military recruitment is required only in countries that do not have compulsory conscription. Before World War I, military recruitment for the U.S. army operated at state level.

This branch ensures that the performance portion of the Official Military Personnel File (OMPF) is accurate and up-to-date. To achieve this objective, enlisted performance evaluations and officer fitness reports are examined, corrected, supplemented, amended, removed and added to the Master Data File as directed by the Secretary of the Navy. Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to . Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. army recruitment is bases on a substantial advertising campaign, stressing the advantages of a military career. The health department popularizes family planning through advertising Labour organizations File Size: KB. Military Recruiting in the United States provides a fearless and penetrating description of the deceptive practices of the U.S. military as it recruits American youth into the armed forces. Long-time antiwar activist Pat Elder exposes the underworld of American military recruiting in this explosive and consequential book.5/5(9).